Spotify is the 'big daddy' of all music streaming platforms and is finally set to launch in South Africa. The company has placed a job advertisement for a senior editor and music programmer for the local market.
There are no details about when the app will be launched in South Africa, or how much it will cost. In the US, Spotify costs $9.99/month for a family plan of up to six users. South Africans already have a wide choice of streaming options from Google Play Music to Apple Music and Simfy Africa to Deezer. Naspers also recently launched music streaming platform Joox, from China’s Tencent, in which it holds a 33.2% stake. However, Spotify is the world’s biggest streaming music company with more than 60 million paying customers and offers a range of music discovery tools favoured by its fans.
Spotify has been planning to launch in South Africa since as far back as 2014, but it is unclear as to why the company did not follow through on those plans. As for the job title and the costs for Spotify, we will have to wait and see what happens. Keep an eye out for updates on Spotify.