Apple is known for being innovative, and sometimes creative, and those are skills they are now using to troll their competitors, Google and Amazon, with the best possible way.
The massive tech company set up a, not so easy to miss, a billboard outside the Consumer Electronics Show (CES) tech conference in Las Vegas, right beside a monorail emblazoned with Google Ads. The billboard takes a stab at Amazon and Google's less than stellar privacy record.
The billboard reads "What happens on your iPhone, stays on your iPhone" (classic). Apple sits out the yearly tech event, but Google, Amazon, and other tech competitors have a strong presence at the conference.
check it out!
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Google and Amazon both have a well...less than stellar privacy record. In October last year, Google announced it would be shutting down its Google+ social network after the discovery of a user data leak similar to Facebook's Cambridge Analytica scandal. The company plans to shut down the service were accelerated after a second leak was revealed in December. Amazon, meanwhile, was hit by a major data breach in November, 2018.
The CEO of Apple, Tim Cook, has called for stricter tech privacy laws amid what he calls a "data industrial complex" and previously battled with the FBI over giving up access to an iPhone owned by the San Bernardino shooter.