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FACEBOOK EXPANDS ITS DATING APP TO TWO NEW COUNTRIES

Date: 2018-11-10



After launching Facebook Dating in Colombia in September, the company is now expanding its test markets to two new countries: Canada and Thailand.

The test also includes a few new features that let you look back at someone you may have previously passed on, or pause from the whole dating scene altogether.

The first feature is called Second Look

Second Look is a self-explanatory tool that allows you to reconsider a previous right swipe. That might be helpful as more people sign on to use the feature since it’s still very new.

The second feature is called Pause

This lets you pause matching in case you're no longer looking to date, whether that's because you've found someone or are sick of the whole online dating scene.

Facebook says the expansion to Canada and Thailand will initially begin as signups; users won't be able to immediately browse through matches until enough people have opted into Facebook Dating. Currently, the feature sits inside the main Facebook app instead of a spinoff like Messenger and Facebook Local.

The Facebook dating app is centred around an algorithm-powered home screen of Suggested romantic matches based on everything Facebook knows about you that other apps don't. There's no swiping and it's not trying to look cool, but Facebook Dating is familiar and non-threatening enough to feel accessible to Facebook's broad array of single users.

The basic flow is that users 18 and up (or the local 'Adult' equivalent) will see a notice atop their News Feed inviting them to try Facebook Dating when it comes to their country, and they'll see a shortcut in their bookmarks menu. For now, Facebook Dating is mobile-only and will be bundled into the social network’s main iOS and Android apps.

Guess we will have to see if an algorithm-based app will help you find your soulmate.



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