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There is a lot going on over at the Facebook-owned outfits, with Instagram's founder leaving, and there's been another huge data breach, Facebook is starting to use phone numbers for advertising, so why not add another item to the pile, which concerns WhatsApp.

Facebook's WhatsApp is set to start getting advertising soon, starting with the iOS version of the app. That is not official, that's based on a couple of reports, one which is from WABetaInfo, which has been quite good at spotting what's coming down the road for the messaging service.

So it seems like Facebook will be using the Status section of WhatsApp to display the ads, which will be similar to those found in Instagram's Stories format. Data for targeted advertising will either pull information from what you're talking about most often or by grabbing the info on a linked Facebook account. It makes sense – if Facebook is looking to serve ads based on your phone number on Facebook, it would be quite simple to serve those same ads to a WhatsApp account with the same phone number. Or, you know, just spy on what you're talking about and giving you ads that way, who knows?

While none of this is official, it does seem that it was inevitable. Facebook paid a large amount of money for WhatsApp and there's no way that they're not going to try to monetise it. They've mostly been trying to find a way to do it that won't make the service haemorrhage users and one way is to kinda… sneak up on us. But we may be reaching the point where sneaking is done and we just get ads and less user privacy, whether we like it or not.

It could be time to look at alternative options when it comes to messaging. The competition has its faults (and a leak or two of their own. Looking at you, Telegram) but they do have one thing in their favour – they're not owned by Facebook. Yet, we guess.

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