The iPhone 8 is set to launch on September 12 and its speculative features are already creating waves around the world but... the Chinese smartphone major, Huawei, has officially beaten Apple to become the second largest smartphone brand in the world, as per Counterpoint's Market Pulse for July 2017.
The company behind the popular Honor smartphone has consistently beaten the Cupertino giant in June as well as July sales. The report also predicts that if sales continue this way, a hat-trick could be on the cards for Huawei with its August sales set to go strong.
Although the peaking sales is indeed a milestone for Huawei, with the iPhone 8 set for a launch in September, Huawei’s ‘Honor’ of second largest smartphone brand could be short lived.
Huawei at the same time has a weakness in its global strategy at present as it seems too concentrated on the home market China, where it already enjoys a leadership position, and has operator-centric markets in Europe, Latin America and the Middle East.
Though Huawei has become the second largest smartphone brand, none of its smartphone models has broken into the top ten rankings of handsets in terms of sales globally.
While the world’s best-selling smartphone model still remains the Apple iPhone 7 and 7 Plus, Oppo has been one of the fastest growing brands globally thanks to the popular R11 and A57 smartphones, which are in the third and fourth positions by global sales. Other devices include Samsung Galaxy S8, Xiaomi Redmi Note 4X and Samsung Galaxy S8+.