Instagram has been very transparent about their current standings in social media platforms, and have said that TikTok is ahead.
Aside from Facebook, Instagram has proven to be one of the most used social media platforms of all time. It uses a different and more simplified social interaction by means of posting photos and video's, commenting and liking.
TikTok, on the other hand, has over 500 million users, which is half of what Instagram has. The interesting thing is that most TikTok users only came to the platform last year, where Instagram has been slowly but steadily growing over the last 10 years!
Instagram has been trying to accommodate different types of content over the years, starting with only picture sharing, then including video content, then Instagram stories, Then IGTV content and then finally Instagram reels.
The issue that Instagram brings up is that they believe they have to consolidate their content formats to make the platform a lot more user friendly, like what TikTok is doing, if they want to compete with the new Chinese-owned social platform.
Take a look at the video below by YouTube channel, Later Clips, on Instagram Says Tiktok Is Ahead.