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The glowing Apple logo behind the MacBook range was one of the most recognisable aspects of any Apple product, but why have they removed it?

In 2015, Apple introduced a new line of MacBook's, so thin that they were 24% thinner than the MacBook Air. However, they made a bold move to remove the glowing Apple logo at the back of the computer.

The main reason for this was that, if you were to take a MacBook outdoors and have the sunlight angled towards the back, you could actually see the light through the logo and onto the screen in front of you. This resulted in inaccurate colour representation and brightness in the centre of the screen.

Secondly, with the 2015 ultra-thin MacBook range, the screen is so thin that, if there was a glowing logo at the back, the display would lack rigidity and would bend very easily.

Lastly, the glowing Apple logo at the back of a MacBook was first introduced in 1999, in the first generation of Mac that was reintroduced when Steve Jobs returned to Apple a few years prior. The glowing Apple logo played a vital role in the companies brand identity. But, fast forward to 2021, and Apple is undoubtedly one of the biggest and most popular tech companies in the world. This means that they don't necessarily have to label their products with a huge logo. Apple lets their design be their identity, and it's becoming increasingly more common to see Apple products without a logo – such as the AirPods Max, the Apple Watch as well as the new 24-inch iMac.

Take a look at the video below by the YouTube channel, Apple Explained, on Why The MacBook's Glowing Apple Logo Was Removed...

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