WHAT CAN BE EXPECTED FROM APPLE'S NEXT EVENTDate: 2018-09-03
Apple's next event is around the corner, and here is what fans can expect.
Turns out Apple is planning to release three new smartphones this year, at their annual event, including one with a larger display than previous models. That is not all, it seems like the company has decided it will launch a pair of smartglasses that can impose digital information onto the real world through its advanced lenses.
Apple recently acquired a small Colorado-based company, Akonia Holographics. The company wasn't very well known, and although no price was announced, it was a small purchase, unlikely to be listed in regulatory filings. However, the transaction still reveals that Apple is working on some kind of head-mounted gadget. If you look at the company's website:
That's not the only place where the company says it's focused on augmented reality glasses.
Under products, the company talks about making lenses for smart glasses:
Apple usually buys companies for talent and the technology it's working on – and it seems like this company was focused on new developments in one of the elements of smart glasses that isn't in smartphones: the lenses.
Apple announced the company will be hosting an event on 12 September at the Steve Jobs Theater in the company's Cupertino, California, campus, where it is widely expected to unveil new iPhone models, and perhaps the aforementioned smartglasses.
It is expected that Apple might release an iPhone with an edge-to-edge display, similar to the iPhone X but using less-costly LCD screen technology at the up and coming event. The invitation made heavy use of the colour gold, fueling speculation on social media that the company plans to launch a gold-coloured successor to the iPhone X, which was made available only in silver and grey back in 2017.
After Apple's event announcement, 9to5Mac posted photographs of two gold iPhone models stacked on top of each other, with a larger model on the bottom, and both these models resemble the current iPhone X.
The site said the new flagship model will be called the iPhone XS and that Apple also plans to release a new version of the Apple Watch with a larger display by reducing the edges around it.
Apple has for years released its new phone models in the second week of September and often updates other product lines such as the Apple Watch at the event. The company has already given base-model iPads and some MacBook laptops an update this year.
Apple typically starts selling new iPhones a few weeks after launching them, in time for the holiday shopping season. The iPhone X, priced at $999 and up, has helped Apple beat Wall Street sales expectations.
We will have to wait around and see what Apple has in stock for its fans. In the meantime, you can learn more about some of the up and coming products by watching the video below.