The latest Monopoly game, which was announced last week, is full of millennial stereotypes that seem to have struck a nerve with the demographic.
Hasbro's new "Monopoly for Millennials" turns out not to be "winning too many fans" in the age group it was meant to entertain. The game includes new playing pieces such as a hashtag, a laughing crying emoji, and a bike. Unlike the standard game, the player who collects the most Experience, not money, wins.
Experiences include activities such as travel, dining at vegan restaurants, and sleeping on a friend’s couch, and the winning player is the one who collects the most.
It also promises to be "a great way to bring a fun and relaxed vibe to a party or a casual get-together," which is something anyone who's ever played Monopoly will recognize is often untrue, as most games of Monopoly seem to end with table-flipping and irreparably damaged relationships.
The point of the new game, rather than buying real estate, is to enjoy experiences – because, as the box explains: "Forget real estate. You can't afford it anyway."
While it’s received plenty of attention and scorn from some millennials, Hasbro clearly has a hit. The $19.82 game, which is available exclusively at Walmart, is so popular it's already listed as 'out of stock' on the retailer's website, with used versions selling for triple the price.