LYFT IS TESTING A MONTHLY SUBSCRIPTION PLAN LIKE NETFLIXDate: 2018-03-16
Lyft is testing monthly subscription plans for high-frequency users, a sign that the company is shifting towards a Netflix or Spotify model for transportation.
The term of the subscription models seem to vary but appear to be targeting users who spend up to $450 on ride-hailing a month. One all-access pass offered up to 30 standard Lyft rides for $199 a month, another was priced at $300 and another at $399 for 60 rides.
Individual rides up to $15 were covered under the all-access pass. It was not immediately clear how users would be charged for rides that exceed $15.
The company's CEO, Logan Green, mentioned these subscription plans were the future of his company during a press meeting earlier this week. It was announced there that the company will partner with auto parts producer Magna to build self-driving cars. "We are going to move the entire industry from one based on ownership to one based on subscription," he said.
According to Green, a subscription to Lyft could cost something along the line of $200, which gets you 1,000 miles of travelling around town. "You rely on the Lyft network for all your transportation needs," Green added.
This Lyft subscription plan seems geared only to the most frequent users, folks who’d otherwise spend $450/month on ride-hailing pic.twitter.com/Ngzsl6S6JG— Greg Bensinger (@GregBensinger) March 15, 2018