This is how the mobile phone giant HTC became one of the biggest names in the industry to completely nothing.
Economics major and entrepreneur Cher Wang founded the tech company High Tech Corporation, or HTC, in May 1997 in Taiwan. HTC specialised in making and designing laptop computers, videogames and eventually mobile devices such as PDAs and phones as well.
HTC was one of the first tech companies to explore touchscreen technology and wireless handheld devices.
HTC CEO Cher Wang stated at a press conference: "Back then not too many people had a personal computer, within a few years, most people had one. When I was dragging my 25KG computer up and down the train across Europe when exhausted, I started to dream about a small computer that could fit into my hand. As soon as WIndows CE came out, I started HTC with my partners to achieve that dream".
In 2004, HTC started making Windows smartphones with a keyboard. A few years later in 2008 HTC released the first mobile phone that ran on Google's operating system, Android. In the same year, HTC released the first phone with 4G network capabilities.
However, at this time, Apple and Samsung were increasing in popularity at an exponential rate, HTC had to take on new marketing strategies if they wanted to stay competitive, however, their new marketing strategy was questionable, to say the least.
HTC started a new advertising campaign called "Quietly Brilliant" and, as the name suggests, HTC tried to let their products do the marketing for them. However, this proved to be one of the biggest failures which rendered the company irrelevant against its competitors. HTC tried to make a comeback with the release of a new smartphone in 2018, but that was the last time HTC released a product.
Take a look at the video below by YouTube channel: ColdFusion on HTC Phones - From Biggest Smartphone Maker to Nothing!