WHY APPLE KILLED 3D TOUCH, AND WAS IT A SMART MOVE?

Apple has killed off their hidden feature called 3D Touch with the iPhone 11 as well as the iPhone 12, but was this actually a smart move by Apple?

Back in September of 2015, Apple released the iPhone 6S generation. Unlike the iPhone 6, the 6S featured additional features and was thicker than its previous generation, which is practically unheard of by Apple. But there was a very good reason for this.

Apple released a feature which was called 3D Touch. Unlike most features in the iPhone, 3D Touch was virtually invisible and very hard to discover, especially if you were not aware of the feature. 3D Touch was a feature that recognised the pressure you would exert on the display and give you alternative options. 3D Touch was exceptionally useful for previewing notifications without physically opening the app, and for other features, like careful control over text selection and temporarily turning your touch inputs into a cursor.

However, 3D Touch was only advertised with the iPhone 6S and not with the 7, 8 and X generations, which all featured 3D Touch as well. According to various surveys, the data showed that most iPhone users were not even aware of the feature.

3D Touch required very expensive screen technology, and took up valuable space in the device itself, which could be otherwise taken up by a bigger battery.The latter would be more valuable to most iPhone users, so Apple pulled the plug on 3D Touch.

However, it's not the end of the world for 3D Touch lovers. 3D Touch has now been replaced with Haptic Touch, which also features app notification previews and all the rest. However, it doesn't activate with pressure but rather with touch time duration. Haptic Touch is present in the iPhone 11 as well as the iPhone 12.

Take a look at the video below by the YouTube channel, Apple Explained, on Why Apple Killed 3D Touch...