As good as Sony smartphones are, why don't people buy them?
Sony has been in the smartphone game since the start. They feature some of the most high-tech and sophisticated mobile smartphones on the market, and are also one of the main hardware suppliers for parts for Samsung as well as Apple, especially in the camera.
Sony's current flagship mobile phone is the Sony Xperia 1 mk II which features:
- Snapdragon 865
- 8 GB of RAM
- 21 X 9 widescreen display
- Triple Cameras
- 4,000 Milliamp Battery
- Glass and aluminium frame
- Expandable storage
- Tool-less simcard tray
- Water resistance
- Wireless charging
- Android 10
- Fingerprint biometrics
Arguably, the Sony Xperia 1 mk II is one of the top-spec mobile smartphones on the market today, however, their market share is not even one percent! People simply don't buy Sony phones.
YouTuber, MKBHD, from the channel Marques Brownlee, makes a good point as to why this might be. He suggests that the masses are not overly concerned about enthusiast smartphone specifications but rather ease of use and features that suit their needs. For example, the Sony Xperia offers camera features and tools that require you to have an intermediate level of photographic knowledge to get the most out of the camera. Sony's competitors, such as the iPhone and Samsung, although very high-tech as well, have a much simpler user interface that would appeal to a far wider market, but doesn't necessarily mean a better smartphone.
Take a look at the video below by YouTube channel, Marques Brownlee, on why don't people buy Sony smartphones?