GIPHY IS LAUNCHING A NEW HOMEPAGE WITH 'STORIES'

Giphy is launching a new feature to their homepage with their own take on a 'Stories' feature.

Giphy is not just a raw collection of animations, it's the 'GIF-Life'. Giphy has been growing beyond its roots as a GIF warehouse, but you wouldn't know that if you've looked at the wave of largely unrelated animations on its homepage in the past few years.

So, the company has decided to address this issue by launching a redesigned home page that provides more of an editorial bend. You'll still see trending GIFs, but the front portal now focuses on curated, shareable 'Stories' that revolve around common themes, whether it's awards shows or celebrity reactions. Stories will be centred around the day’s trending subjects, told through GIFs, and if you want a glimpse of the GIF zeitgeist, you won't have to go far.

The company hasn't forgotten that you still want to track down specific GIFs. The revamped site promises a more intuitive interface for finding related GIFs, a real-time trending carousel and "more design features" arriving between now and early in the fourth quarter. Only the web version of the page is available at the moment, but you'll see this new look within Giphy's GIF Search app in the near future. Aspiring Story creators will have to wait longer, though.