MILLENIUMS ARE NO LONGER INTERESTED IN SNAPCHATDate: 2018-05-15
Snapchat has official hit an all-time low among millennials, which does not fare well for the story sharing app.
Snapchat's target market has always been millennials and now it seems that this demographic market has rejected the application. According to a new survey via YouGov, Snapchat's new update did more damage to itself.
The report suggests that the app's new layout has negatively affected the fans that have used the app for over two years. Using the impression score ranging on a scale from -100 to 100, the report also elaborates that users of age group 18 to 34 gave Snapchat an overall satisfaction score of 27 in January – that score has dropped down to 12 by mid-April.
The YouGov survey also found that 26% of US citizens aged 18 to 34 use Snapchat on a daily basis, but among users 35 and up, the number dropped to 3%.
Since the US-based company, Snap Inc introduced its latest, controversial and widely-disliked redesign for Snapchat in an announcement by CEO, Evan Spiegel, it has been heavily criticised. The redesign has taken its toll on not only the platform's growth but also on its ad revenue.
However, the company has been pushing various updates to put more focus on friends rather than brands but the platform's growth continues to slow down.
According to the 2018 first-quarter earnings report of Snapchat, the company seems to have cut down ad revenue as well. Almost 1,257,884 and counting people have signed the petition to get the old Snapchat back. With so many reports to ditch the latest design and much-hated redesign, Snapchat might be able to save itself.