Home / News & media website / Mobile / Samsung's 'SAM' Virtual Assistant Avatar Goes Viral For The Wrong Reasons


A digital animation company by the name of Light Farm Studios, released the first look at Samsung's new Virtual Assistant avatar. It featured an AI-based character to visually represent the voice behind Samsung's Virtual Assistant.

Moments after the initial release of the avatar, people were outraged on all forms of social media, protesting that the character is too attractive and is therefore offensive.

The original post on Twitter was reshared over 100,000 times per hour before, suddenly, being wiped off the face of the internet. The original post was nowhere to be found on either Light Farm Studio's website or social media, and not on Samsung's either. This leads us to presume that they pulled the plug on the avatar concept due to the hate it received.

On the other hand, though, it received millions of positive comments, likes and support. Just days later, there were subreddits in support of bringing the avatar back, with over 60k thousand members partitioning.

Take a look at the video below by the YouTube channel, Later Clips, on Samsung "Sam" Virtual Assistant Goes Viral On Social Media...

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