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Marketing and advertising play a huge part in the success of any given product, however, there are some products out there that are incredibly bad for you and your health such as cigarettes and governments worldwide are implementing new rules, regulations and taxes on them to prevent consumers from buying them at the rate that statistics have shown in the past.

However, just simply raising the prices on an annual basis has proven to not be enough. Countless legal battles have shown that increasing the price does nothing more than just worsen the financial well being of consumers and not physically persuade them from limiting their consumption.

Scientists have now reported that physically changing the marketing and product colours of these products can actually psychologically discourage consumers from buying these products without them even realising it in the first place.

Take a look at the video below by the YouTube channel: Julian O'Shea on How The World's Ugliest Colour Is Saving Lives...

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