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VIDEO: 6 INNOVATIONS THAT WERE COMPLETE FAILURES!!

This museum in Sweden pays homage to products that flopped, they feature gems at the newly opened Museum of Failures, a shrine of mankind's most spectacular product flops. 

Curated by 43-year-old clinical psychologist Samuel West, the museum is based in the city of Helsingborg, where it displays 51 products that were meant to innovate, but failed to do so. West's intention with the museum is purely altruistic, some items in the museum were the result if brands trying to diversify, like iconic 90s, drink Crystal Pepsi. Some of the innovations solved problems in odd and clunky ways, like DivX "disposable" DVD's, a rental format where the DVD was only watchable for 48 hours after it is not viewable anymore. 

Watch the video to see West talk us through some of his favourite failures featured in the museum. 


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