VIDEO: FORD HAS A ROBOTIC BUTT THAT TEST THE COMFORT OF ITS FIESTA SEATS

Ford's durability engineers are working on a project that puts the Fiesta's news seats through many tests; courtesy of a robot designed to replicate the jiggle of a human butt.

The so-called Robutt is based on the dimensions of an average large man and was trained to simulate how drivers and passengers get in and out of car seats. By planting the Robutt on the Fiesta's leather seats – over-and-over again – the engineers were able to build pressure maps that tell a tale of wear and tear over time. 

Ford claims that over a decade, a human user will hop in and out of the seat 25,000 times, a period of usage that Robutt is able to simulate in three short weeks. 

"From the first moment we get into a car, the seat creates an impression of comfort and quality," said Svenja Froehlich, a durability engineer, at Ford's European HQ, in Cologne, Germany. "Previously, we used pneumatic cylinders that simply moved up and down. With the 'Robutt,' we are now able to replicate very accurately how people really behave."

Ford says that the Robutt is now being put to work in all Ford vehicles across Europe, you can see the robo-behind in the video below: