VIDEO: LET THE GOOD TIMES ROLL WITH LG'S LATEST TV

LG is owning the future of TVs, especially with the fact that their latest TV rolls up like a newspaper. The South Korean tech giant created the roll-up TV with their famous OLED display technology, which allows for a wide range of colours and impressive contrast. It is both literally and figuratively the most flexible TV ever made.

This is how it works: the flexible OLED panel is mounted to a motorized spindle, set in a rectangular box. You can't see the mechanics, all you will see is the TV going up and down. The TV also boasts an Ultra HD display resolution, so you could use it to watch 4K TV shows and movies.

The TV won't be seen commercially in 2018, but it could very well be LG's flagship offering in 2019. But, between now and then, LG TV needs to take this display and build it into a TV. It will need a box to handle HDMI connections, the processing chips, optical digital audio output jacks, and all the other features we are used to.

"LG Display is all about innovative products that provide new value to customers," says Dr Sang-Beom Han, the CEO of LG's display division.

The new panel comes just a few years after LG showed off an early prototype that measured just 18 inches. LG's 65-inch display – which can be seen in the image gallery and video below – is far larger and makes the prospect of owning an actual rollable television in the near future much more likely. Even if LG does release a panel like this in the coming years, it will probably cost many thousands of dollars. You might want to start saving up now if you fancy a sneaky-roll-up TV.