VIDEO: NETFLIX SHOWS OFF LAB-GROWN BODIES

At CES the Psychasec booth showed off an elaborate marketing stunt for a new Netflix show, Altered Carbon, and some people are going crazy. The setup of the booth was not showcasing Stranger Things or HDR, but instead human immortality...

Two lab-grown bodies were featured inside glass pods, asleep and held in icy stasis. Psychasec, a Silicon Valley "company" that can download human minds into new bodies. As you might expect, the display has been attracting crowds and prompting dumbfounded looks. In reality, the booth is a marketing campaign for Netflix's upcoming sci-fi series Altered Carbon.

The concept is based on the novel by Richard K. Morgan, the show envisions a dystopian future where anyone can digitally transfer their mind into a new body. As a result, people can live forever, exchanging old bodies for new ones, even switching genders.

CES attendees apparently found it a bit bizarre, and the booth was filled with many people asking serious questions about Psychasec's fictional product. Employees at the booth played along. "Want to be taller? Want to be darker? Want to be genetically physically superior?" one of them asked. "Anything you can design, we can achieve here at Psychasec."

Deep inside the booth is another lab-grown body – this one still in its package. However, CES attendees who take the full booth tour will soon be let in on the joke. At the end is a video trailer for the show, which is slated to arrive on Feb. 2.