YouTube is planning to put an end to the suggested video links that randomly pop up on the user's screen while in the middle of watching a video on the site. As of December 14, the Google-owned video-sharing site will no longer allow YouTube creators to show links to promotional clips, live streams and other video materials in mid-clip because the service concluded that not too many people find the destination videos interesting, with some of those clips reportedly being inactive live streams.
Instead of mid-clip suggested video links, YouTube will concentrate its focus on end screen video links and cards, as the streaming platform deems this strategy more useful and persuasive to users.
Links that appear at the end of a video are less intrusive than pop-ups that come out in the middle of a clip, thus minimizing the level of annoyance for many YouTube viewers. These changes apply only to links that redirect to another YouTube video, incase users want to include third-party links in a clip, YouTube stated that this can be done by using the space provided in the video description, channel pages or channel art. This prevents YouTube creators from trying to promote another video and displaying links to web pages beyond the realm of YouTube through in-video notifications.